Professionalising Screen-Based Design: NSB Redesign (Brief)

NSB is essentially Norway's government owned railway system, from ticket purchasing to maintaining the tracks themselves, every step of the process is NSB's responsibility. But this spring all sections in Norway being put out to tender to the private sector, and so there will be international competition.

To name a few competitors:

Mtr.com.hk (Hong kong railway)
sj.se (Swedish railway)
dsb.dk (Danish railway)
Bahn.com (German train)

In the past NSB haven't had to compete with other companies to survive but now they need to stand out in the market to ensure they stay within the running race.

The brief is to design a new UI for mobile and desktop, be that a mobile app or both mobile and desktop compatible website. Two required sections for the UI is to include "Where will you travel from" and "Is my train on time?".

One thing to bare in mind when designing is their values and how they want to be perceived:

- Substantive

- Confident
- Charming
- Surprising