NSB try to convey themselves as warm, charming and an experience to travel with. Along with that they consider themselves to be comfortable, effective and environmentally friendly, which is something that I think most transport companies should strive for especially with the problem of huge amounts of greenhouse emissions that are given off during the course of a journey.
Most companies, if not all, should already have a set of baseline values that should be expected from them, regardless of the industry that they're in.
Reliable
Trustworthy
Fair
Quality
Without these values, I don't think there would be much sense in using or working with them. Imagine an unreliable transport company, if you rely on them to get you to and from work everyday but yet they're consistently late which in turn makes you late, you wouldn't use them would you?
If a social media company wasn't trustworthy enough to keep your private details safe and instead distributed them far and wide, again you wouldn't continue to use their service. And so the list goes on.
Sometimes companies do more than what is expected for example, by being environmentally friendly, efficient or innovative, these are the companies that often prove themselves to do better and overall be better pushing the boundaries of what is expected. Take Tesla for example, their range of electric cars are not only innovative but solve the problem of greenhouse gas emissions that would normally be emitted from a petrol powered car and so in turn are environmentally friendly and they're already a huge success.
I think when it comes to establishing a companies values, you have to first figure out their priorities and then work from them. Because as with any big company, they may have their immediate and more obvious priorities. Take Apple for example, their main priority is being innovative and creating new and better products year in year out. But more importantly than that Apple strive to create a community of people through various ways. Because as with Apple, yes you are buying a product from them, but you are always buying into a kind of lifestyle and with that comes a sense of community with both the company and other Apple product users.
Another way Apple do this is through donating to charities and helping out the more unfortunate parts of the community.
This is one reason why I believe they are so successful, they create this feeling of warmth and community spirit between users of their product. I think the same can be applied to any company, whether that be a food company, healthcare company or like in my case, a transport company.
Creating a sense of community would in turn give off the impressions of warmth and charm and would potentially leave the customers with an experience as NSB are trying to convey. Also it's been proven that having a community results in higher employee morale and better retention and the chances are if the employees are well looked after they will feel much more confident and 'at home' with their job, which would also reflect on their job performance ultimately creating a better experience for the customer.
Having travelled on many different transport services before, I know myself that if an employee appears unsatisfied with their job, or is possibly even rude to you or simply just not helpful then it makes you feel unwelcome and is not at all comforting.
No one likes to feel alone and feeling like you are part of a community, I think, is the best way to build stronger and longer lasting relationships with your customers and also employees.
This is why I believe that the main value of NSB that I want to pursue with this rebrand, is community involvement with I think goes hand in hand with passion. Because I think that if you are even the slightest bit passionate about your job, you are likely to make more of an effort in every aspect including being well involved with your customers and employees.
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