Professionalising Screen-Based Design - Interior Architecture

One thing I wanted to look at was interior architecture of different types of buildings, e.g. supermarkets, banks or clothes shops. I think that analysing the way these different types of buildings are planned out and with the way the products or points of access are displayed, will in turn help me with giving me ideas on how my website/app should be organised and how it should flow. This means taking ideas of colours and shapes used within the shops to help convey my chosen values within my final designs.

Supermarkets

They're very organised with each shop normally having a set layout of isles and within those isles each individual product having it's own section. 
Forcing the user to weave in and out of each isle, ultimately buying a lot of unwanted products which is the supermarkets strategy.

As for the colours, supermarkets often section off different areas of food with different yet appealing colours to draw in the attention of the user.

The typography used within the shops is usually relatively soft, approachable and often inviting which when couple with the use of colour catches the eye of the consumer.

Banks

Banks are usually open plan with a lot of free space surrounding the stalls which suggests that they've got nothing to hide. This emits a feeling of reassurance that gives the customers confidence that they're trustworthy. Because for example if the bank had lots of little segregated areas within the bank, you'd be a bit curious as to what they were doing behind these walls.

The interior architecture of banks appear structurally very sound, using blocky edges, corners and columns suggesting the building and the company itself is solid further giving the customers confidence in them.

Colours used with banks are usually in line with the companies branding, meaning it's quite safe and corporate colours, the image above perfectly illustrates this. The colours don't make you feel any emotion considering how monotonous they are, they're almost a reminder of the boring reason you're in the bank in the first place.

Clothes Shops

Clothes shops are ones that out of the three examples stand out the most in terms of colour and shape, that's usually always dependent on the branding itself and also the clothes they're selling. Whether that be bright colours such as with Superdry or dark, more earthy tones of All Saints.

But one thing that all clothes shops have in common is this overarching theme of freedom within the shop. You aren't constrained to isles like with supermarkets instead from the moment you walk in there you can see 90% of the clothing already which straight away grabs your attention to explore further. Most items are around eye height or just shy of that so that the customers aren't obstructed by anything and can freely see every product in the store. Often no space is wasted in a shop, aside from the free space to walk around the stands, the majority of the walls are covered with more products, again another technique used by the brand the same as supermarkets use the isles.

All Saints Interior

Superdry Interior

Analysing all of these different types of shops raises the question of how I want my users to navigate my app or website, whether that be freely or to be stuck to a set path. Although a shop and a website differ hugely they still both have one thing in common and that's they have to think a lot about what they want users to see upon arrival, how they want to the users to navigate the shop and what they want the end product to be (ideally leaving with them having purchased something).