Professionalising Screen-Based Design - Further Examples

Following on from the example in the previous blog post, I wanted to delve further into what Apple actually do for the community, not just customers or employees but anyone at all.

I spoke to a friend of mine who currently works at Apple and asked him about anything that Apple do that benefits others and gets them more involved with the community.

So not only do they take extremely good care of their employees, they also take into account the effort the employees are making to better other people's lives by matching any donation made by employees.

Along with all of that they create chances for the younger generation to get more involved with and have chances to work with Apple and their products, win win situation really. This allows for both the children to bond amongst themselves but also with Apple as a company, furthering this idea of a community.

Supposedly Apple have plans to expand on their current progress by helping out the community in more ways than first imagined. Giving local artists the chance to display their work in the hope to grow and develop, which for a company which isn't necessarily directly tied in with art, is a huge great gesture.

This all is in favour of my idea of having involvement within the community as a key value of NSB as this would make for strong and long lasting relationships between the company, their employees and also their customers. In turn, making the customers feel comfortable during their journey but also creating an experience for them.

Flytoget

Los&Co recently created a few short but sweet adverts displaying the true power, quality and convenience of both Flytoget's app but also the company as a whole. The whole advert just flows seamlessly without any visual interruptions much like the actor's journey from the comfort of his bed to the comfort of his train seat.

He feels like he's in a bubble of calm in everybody else's stress and the main apparent reason for this is their app, with how easy and convenient it is to use. It keeps the user updated with delays to their trains meaning they can breeze through streams of worrying people with confidence that he will arrive on the train on time with no problems.

I think that this is how travel/transport apps should be, they should keep you in the loop about everything related to your trip(s) to ensure you have full confidence when travelling with them. This could be a simple thing such as a pop up notifications or alerts from the app that inform you about any updates and is something that I want to be a feature within my app/website.

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